Reputation tracking for heads of communications and PR agencies
Track the brand and the people who speak for it, separately.
ReputationLens scores coverage across news, social media and the open web. It does this for your company and for each spokesperson, on their own trend lines. When the CEO's standing starts moving away from the brand's, you'll see it, and you'll have a trended number to take to the board.
UK data residency · Brand and people scored separately · Built by Quantum Foundry
Built by the Quantum Foundry team. Prefer a walkthrough before you roll out? Book a demo with the people who built it.
Request a demoFour steps from setup to a trended score
Once you set up a brand or a person, it's analysed the same way on every run, so the trend compares like with like.
Add and configure
Name the brand or person and choose what each analysis should cover.
Run and score
Each run scores sentiment, groups related coverage into stories, and names the themes driving the score.
Explore
Break the score down by source, sentiment and story, then read the coverage itself.
Track
Runs happen on a regular schedule, and you can re-run on demand when a story breaks. Every run adds a point to the Score Trend.
A Google Alert is not a reputation strategy
These are six problems a head of communications meets when a brand, and the people who represent it, are discussed faster than anyone can read.
A spokesperson's reputation hides inside the brand's
A CEO's public standing can move independently of the company's, and a blended view hides a problem building around one person.
You can't tell the board whether things are improving
One day's headlines say nothing about direction. You need to know whether last month's campaign or statement actually moved anything.
Reputation is scattered across three places
News clippings, social mentions and web results each tell a different story, and nobody owns turning them into one answer.
Sentiment is argued over, not measured
A headline reads badly to one person and neutrally to another, so the team debates tone instead of acting.
Nobody knows which source is driving perception
Two hundred mentions isn't an answer. Without a breakdown, you can't tell whether the press or social media is really driving it.
Every new brand or client starts from scratch
Setting up tracking for a new brand, executive or agency client means deciding again what good coverage looks like.
Four areas. One reputation record.
These are the four areas you'll use in ReputationLens. Each one reads from the same scored runs, so nothing is re-keyed.
New Entity
This is where tracking starts.
- Step 1, the entity's details
- Step 2, the analysis configuration
- A review panel before the first run
Entities Dashboard
This shows every tracked brand at a glance.
- A small trend line for each entity, so you can see the direction without opening it
- One click into any entity's full profile
- For agencies, every client brand in one view
Entity Profile
This holds the full analysis for one company or brand.
- Overview with the score, sentiment split, top themes and story groups
- News, Socials and Web tabs, where you read the coverage itself
- Score Trend over every past run
Individual Profile
This is the same analysis, scoped to a named person.
- Overview, News, Socials and Web, mirroring the entity profile
- The person's own trend line
- Never blended into the company's score
Built around one job: a reputation number you can explain
There's no manual clipping and no spreadsheet tally. You get a scored, trended read on reputation, broken down by source, for the brand and its people side by side.
A 0–100 reputation score
Every entity and person has a single score, built from the latest analysis run.
Scheduled and on-demand runs
Scores refresh on a regular schedule, and you can re-run an analysis whenever a story breaks.
Monitoring across news, social and web
One run covers all three sources, and the results are broken back out by source.
Story groups and top themes
Related coverage is grouped into stories, and the themes driving the score are named, with a written summary above them. A hundred articles read like a handful of stories.
Brand and people tracked apart
A CEO's Individual Profile is never blended into the company's score, so you get two clean scores you can compare.
One shared workspace
Everyone on the team signs in to the same account and sees the same tracked brands and people. Agencies can keep every client in one place.
Running reputation for several clients?
Add each client brand and its spokespeople through the same New Entity setup. You can see every client's direction on one Entities Dashboard, and open any profile when a client asks what's happening.
Illustrative example
How a team like Solstice would use it over a quarter
Solstice Retail Group is a fictional national retailer with a small in-house communications team. It tracks the company alongside its CEO.
One record, three angles
Maya, the Head of Communications, opens the Entities Dashboard at the start of each week and reads the trend before anything else lands in her inbox. She pulls the Score Trend before every board update. When a story breaks, Tom goes straight into the News and Socials tabs to see what's driving it and re-runs the analysis if needed. Aisha watches the CEO's Individual Profile on its own trend line, because his reputation and the brand's don't always move together.
Maya, Head of Communications
Reads the dashboard trend weekly and takes the Score Trend to the board.
Tom, PR Manager
Opens News and Socials when a story breaks, and reads the story groups instead of every article.
Aisha, Executive Comms Lead
Owns the CEO's Individual Profile, so a personal story never gets lost inside the brand's score.
Anything new they need to track
A new brand or spokesperson starts from the same New Entity setup, so it doesn't depend on anyone's memory.
Frequently asked
Is ReputationLens a media-monitoring inbox?
No. It scores and trends coverage. Articles, posts and web results feed one score for each entity or person, rather than sitting in a feed you have to read yourself.
How often does the score update?
Analysis runs on a regular schedule, and you can re-run it on demand at any time. Every run keeps its history, so the Score Trend stays continuous.
Can we compare the company's score with the CEO's?
Yes. Entity Profile and Individual Profile use the same scoring, so their trend lines can be compared side by side. They're never blended.
Does it work for PR agencies?
Yes. You can track several client brands and their spokespeople in one workspace, with every client's direction visible on the Entities Dashboard.
Where is our data held?
In the UK. Privacy and Terms are on the Quantum Foundry site.
How much does ReputationLens cost?
Pricing depends on how many brands and people you track. Request a demo and we'll walk you through the product and share pricing.
Is Solstice Retail Group a real customer?
No. Solstice, and Maya, Tom and Aisha, are an illustrative example, and the figures in the screenshots are example data.
See your brand and its spokespeople side by side
Book a demo with the Quantum Foundry team. Bring the brand or the person you're already tracking by hand, and we'll show you how their scores and trends would look, and talk through pricing.
Request a ReputationLens demonstration
Share a few details and we will arrange a live walkthrough of the workspace.
-
Tell us about your team
Use the form to introduce your organisation and what you want to improve.
-
We confirm a time
A member of the Quantum Foundry team will follow up with a session that fits your diary.
-
See the platform in context
Walk through entities, the score trend and individual profiles using a scenario relevant to your brand and its spokespeople.